by JennHorowitz | Jun 9, 2016 | Content Marketing, Copy writing
Why would I possibly suggest that headlines are actually hurting you, when I’ve written countless articles on how to design the perfect headline? Keep reading and you’ll soon discover exactly why AND what I think you should about it. It’s a lot of work to master the...
by JennHorowitz | May 23, 2016 | Conversion Optimization, Copy writing
You do the work to drive the traffic, you do the work to ensure people don’t bounce. So now you have a captive audience. So, how do you compel them to take action? In some cases, it’s as simple as asking. People look for guidance and often will do exactly as they...
by JennHorowitz | May 17, 2016 | Blogging, Content Marketing, Copy writing
So here it is. The truth about how I approach Blogging and why I get such great results. Yes, I have an editorial calendar and I use it to guide me in topics and keyword focus and it helps me not miss out on seasonal or pop culture events etc. But I always give...
by JennHorowitz | May 16, 2016 | Copy writing
Writing doesn’t come naturally to everyone and even with all my wonderful – it’s not arrogant if it’s true, right? 😉 -guides and advice, some people will never be able to master writing their own copy. However, that doesn’t mean you...
