by JennHorowitz | May 27, 2016 | Branding, Conversion Optimization, Insights and Ramblings
I’ve been in the industry for a long time. I’m talking the days of Inktomi and the Google Dance and back when Yahoo mattered (love Marissa Mayer, not taking a shot at her). I’ve seen cloaked pages come and go (good riddance), I’ve watched sites taken down by Traffic...
by JennHorowitz | May 23, 2016 | Conversion Optimization, Copy writing
You do the work to drive the traffic, you do the work to ensure people don’t bounce. So now you have a captive audience. So, how do you compel them to take action? In some cases, it’s as simple as asking. People look for guidance and often will do exactly as they...
by JennHorowitz | May 23, 2016 | Conversion Optimization
If you are like most site owners, you work pretty hard for every visitor to your site. If you are like most site owners, you open Analytics and are pleased to see an increase in traffic and you feel pretty good – until you see that dreaded bounce rate. A nasty...
by JennHorowitz | May 16, 2016 | Content Marketing, Conversion Optimization, Leads
You’ve got a lot going on, right? Social media, content marketing, paid traffic, customer headaches, managing staff (or no staff and you are doing it all alone – which is worse?!) With so much going on, it makes sense that you may have neglected your website a little...
