by JennHorowitz | Apr 13, 2020 | Branding, Content Marketing, Coronavirus, SEO, Social Media
“Did you unplug it and plug it back in?” Yes. I did. I always do. Yet it’s still the first thing we are asked when we call support. So, trust me, that occurred to me for 2020. Let’s just pull the plug and restart. The problem? I can’t find the plug....
by JennHorowitz | Mar 5, 2019 | Branding, Content Marketing, Entrepreneurs
Got Milk? OK, maybe not so relevant. But… Got a website? A social presence? Do you publish content? Speak at events, or on webinars or podcasts? Do you give interviews? Publish infographics or photos? Do you Blog? If you answered yes to even one of those questions,...
by JennHorowitz | Jan 5, 2017 | Branding, Storytelling
Developing Your Brand Story Brand stories run so much deeper than logos, color pallets and packaging. They run deeper than your company bio or even your mission statement. The truth is, your brand story is not what you think it is at all. It’s also more important...
by JennHorowitz | May 29, 2016 | Branding
So many are asking what should be included in a Brand Standards Guide, so I’ve created a template for you. If you are small or just starting out, it may feel like overkill – but trust me, you will be so glad you have this info as you expand and take...
by JennHorowitz | May 28, 2016 | Branding
Let’s play a little game here. I’m going to say a name and you are going to say the first thing that pops into your mind. It’s OK, go ahead and say it out loud – anyone around you already knows you are crazy so it doesn’t matter. 🙂 Once we are done I will explain...
by JennHorowitz | May 27, 2016 | Branding, Conversion Optimization, Insights and Ramblings
I’ve been in the industry for a long time. I’m talking the days of Inktomi and the Google Dance and back when Yahoo mattered (love Marissa Mayer, not taking a shot at her). I’ve seen cloaked pages come and go (good riddance), I’ve watched sites taken down by Traffic...