Words

Woman. Digital Marketer. Daughter. Aunt. Sister. Friend. Hockey Fan. Baseball Fan. Basketball Fan. Entrepreneur. Loyal. Dedicated.  Results Driven. Relentlessly Curious. Lover of turtles, our oceans, and our planet. Supporter of women-owned & BIPOC-owned business. Supporter of small and local businesses. Data Driven. Reader. Writer. Lover of words.

Every day I use words to paint pictures that compel people to feel and do.  My passion for marketing comes from wanting to understand it all.  I have a burning desire to understand who people are and why they do what they do. I question everything.  I accumulate and assimilate knowledge and then use it to compel people to feel and do.  When I understand what they are afraid of and what they want and what motivates them, I am able to craft content that moves them towards their solution.

My love of words has served me well in my 20+ year career in digital marketing.

Skills

  • Copywriting
  • Data Analysis
  • Conversion Optimization
  • PPC and Social Ads
  • CPA/Affiliate Marketing
  • Retargetting
  • Content Marketing
  • Marketing Strategy
  • Social Media
  • Email Marketing
  • SEO
  • Blogging
  • CX
  • Customer Journey
  • Persona Development