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Woman. Digital Marketer. Daughter. Aunt. Sister. Friend. Hockey Fan. Baseball Fan. Basketball Fan. Entrepreneur. Loyal. Dedicated.  Results Driven. Relentlessly Curious. Lover of turtles, our oceans, and our planet. Supporter of women-owned & BIPOC-owned business. Supporter of small and local businesses. Data Driven. Reader. Writer. Lover of words.

Every day I use words to paint pictures that compel people to feel and do.  My passion for marketing comes from wanting to understand it all.  I have a burning desire to understand who people are and why they do what they do. I question everything.  I accumulate and assimilate knowledge and then use it to compel people to feel and do.  When I understand what they are afraid of and what they want and what motivates them, I am able to craft content that moves them towards their solution.

My love of words has served me well in my 20+ year career in digital marketing.


  • Copywriting
  • Data Analysis
  • Conversion Optimization
  • PPC and Social Ads
  • CPA/Affiliate Marketing
  • Retargetting
  • Content Marketing
  • Marketing Strategy
  • Social Media
  • Email Marketing
  • SEO
  • Blogging
  • CX
  • Customer Journey
  • Persona Development