Woman. Digital Marketer. Daughter. Aunt. Sister. Friend. Hockey Fan. Baseball Fan. Basketball Fan. Entrepreneur. Loyal. Dedicated. Results Driven. Relentlessly Curious. Lover of turtles, our oceans, and our planet. Supporter of women-owned & BIPOC-owned business. Supporter of small and local businesses. Data Driven. Reader. Writer. Lover of words.
Every day I use words to paint pictures that compel people to feel and do. My passion for marketing comes from wanting to understand it all. I have a burning desire to understand who people are and why they do what they do. I question everything. I accumulate and assimilate knowledge and then use it to compel people to feel and do. When I understand what they are afraid of and what they want and what motivates them, I am able to craft content that moves them towards their solution.
My love of words has served me well in my 20+ year career in digital marketing.
Skills
- Copywriting
- Data Analysis
- Conversion Optimization
- PPC and Social Ads
- CPA/Affiliate Marketing
- Retargetting
- Content Marketing
- Marketing Strategy
- Social Media
- Email Marketing
- SEO
- Blogging
- CX
- Customer Journey
- Persona Development