Here’s a quick overview of the recent Social SEO Headlines:
Twitter Gives Some Characters Back: Good news if you struggle with the 140 character count limit. In the next week or two, Twitter will roll out a change in how they count characters! They will no longer include the characters from URLs, @mentions or replies or photo URLs in the 140 character limit so you get those precious characters back.
Google’s Giving Some Characters Too: Google has added approximately 10-15 characters to the Title and Descriptions showing in the SERPs. Depending the length of the words and the letters in them, this likely amounts to an extra 2-4 words.
Google Cards in Mobile SERPs: Google has announced the addition of rich cards in the mobile search results for recipes and movies. Rich cards are similar to rich snippets, but in an expanded format in a carousel.
Google Expands “People Also Search For”: Google has expanded how they display their “People also search for” feature in the search results. Instead of a text version, Google is now displaying the feature with thumbnails.
Google launches their new mobile-friendly testing tool: Google revamped their mobile-friendly testing tool. You can find it at search.google.com/search-console/mobile-friendly. The new tool seems cleaner and faster.
Google Adds PLAs to Image Search Results: Google has officially added Product Listing Ads to image search results. They are now available to all advertisers as part of the Google Search Network.
Faster Google Indexing? Yep: Google is testing a real-time indexing API. Last Thursday at Google I/O, Google’s Richard Gingras said the goal is to give trusted publishers a way to send Google their content immediately, without Google having to discover the content. Google can then provide that content to searchers immediately, in real time.