Are Killer Headlines Hurting Your Business?

Why would I possibly suggest that headlines are actually hurting you, when I’ve written countless articles on how to design the perfect headline?  Keep reading and you’ll soon discover exactly why AND what I think you should about it. It’s a lot of work to master the perfect headline.  True, there are hacks that allow …

Wanna Write Kick Ass Copy? Here’s A Guide

Writing doesn’t come naturally to everyone and even with all my wonderful – it’s not arrogant if it’s true, right? 😉 -guides and advice, some people will never be able to master writing their own copy. However, that doesn’t mean you shouldn’t give it a try.  If you can’t afford to outsource your copy, you …