by JennHorowitz | Apr 13, 2020 | Branding, Content Marketing, Coronavirus, SEO, Social Media
“Did you unplug it and plug it back in?” Yes. I did. I always do. Yet it’s still the first thing we are asked when we call support. So, trust me, that occurred to me for 2020. Let’s just pull the plug and restart. The problem? I can’t find the plug....
by JennHorowitz | Mar 5, 2019 | Branding, Content Marketing, Entrepreneurs
Got Milk? OK, maybe not so relevant. But… Got a website? A social presence? Do you publish content? Speak at events, or on webinars or podcasts? Do you give interviews? Publish infographics or photos? Do you Blog? If you answered yes to even one of those questions,...
by JennHorowitz | Jun 9, 2016 | Content Marketing, Copy writing
Why would I possibly suggest that headlines are actually hurting you, when I’ve written countless articles on how to design the perfect headline? Keep reading and you’ll soon discover exactly why AND what I think you should about it. It’s a lot of work to master the...
by JennHorowitz | Jun 6, 2016 | Blogging, Content Marketing
Why do some Blogs get tons of followers and comments and others just float in the cyber breeze, unbeknownst to all? There has to be a reason! There is – it’s strategy. As with all things digital marketing you get the best results when you have a smart and...
by JennHorowitz | Jun 2, 2016 | Content Marketing
If food is the way to a man’s heart, then content is the way to a potential consumer’s heart. It makes sense, right? Feed them what they want and they are yours. Consumers are hungry for information. The buying process has radically changed since all of this...
by JennHorowitz | May 17, 2016 | Blogging, Content Marketing, Copy writing
So here it is. The truth about how I approach Blogging and why I get such great results. Yes, I have an editorial calendar and I use it to guide me in topics and keyword focus and it helps me not miss out on seasonal or pop culture events etc. But I always give...
