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Marketing in Isolation

“Did you unplug it and plug it back in?”  Yes. I did. I always do. Yet it’s still the first thing we are asked when we call support.  So, trust me, that occurred to me for 2020. Let’s just pull the plug and restart.  The problem? I can’t find the plug....

Branding Happens With or Without You

Got Milk? OK, maybe not so relevant. But… Got a website? A social presence? Do you publish content? Speak at events, or on webinars or podcasts? Do you give interviews? Publish infographics or photos? Do you Blog? If you answered yes to even one of those questions,...

Are Killer Headlines Hurting Your Business?

Why would I possibly suggest that headlines are actually hurting you, when I’ve written countless articles on how to design the perfect headline?  Keep reading and you’ll soon discover exactly why AND what I think you should about it. It’s a lot of work to master the...

How Most Companies Miss The Mark With Content Marketing

If food is the way to a man’s heart, then content is the way to a potential consumer’s heart.  It makes sense, right?  Feed them what they want and they are yours. Consumers are hungry for information.  The buying process has radically changed since all of this...