Branding Happens With or Without You

Got Milk? OK, maybe not so relevant. But… Got a website? A social presence? Do you publish content? Speak at events, or on webinars or podcasts? Do you give interviews? Publish infographics or photos? Do you Blog? If you answered yes to even one of those questions, then you have an digital presence. If you have …

How to Develop A Brand Story That Captures Your Audience’s Interest and Loyalty

Developing Your Brand Story Brand stories run so much deeper than logos, color pallets and packaging. They run deeper than your company bio or even your mission statement. The truth is, your brand story is not what you think it is at all.  It’s also more important than you realize. To develop a strong and …

Brand Standards Template

So many are asking what should be included in a Brand Standards Guide, so I’ve created a template for you.  If you are small or just starting out, it may feel like overkill – but trust me, you will be so glad you have this info as you expand and take advantage of new opportunities. …

What Clients Deserve

I’ve been in the industry for a long time.  I’m talking the days of Inktomi and the Google Dance and back when Yahoo mattered (love Marissa Mayer, not taking a shot at her).  I’ve seen cloaked pages come and go (good riddance), I’ve watched sites taken down by Traffic Equalizer and seen article syndication explode …