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Is Your Brand Story Putting People to Sleep?

May 19, 2016May 19, 2016 By JennHorowitz

JennHorowitz

Do you have a brand story? Is it magnetic? Your brand story is the heart of your messaging. The heart of your company. If we have to get all touchy feely anywhere, it’s here. People may remember a logo but they don’t connect with a logo. They connect with the…

Authenticity + Personality + Value

May 17, 2016 By JennHorowitz

JennHorowitz

So here it is. The truth about how I approach Blogging and why I get such great results. Yes, I have an editorial calendar and I use it to guide me in topics and keyword focus and it helps me not miss out on seasonal or pop culture events etc. …

The Definitive SEO Primer Guide

May 17, 2016 By JennHorowitz

JennHorowitz

Download your guide now. Don't miss out on a comprehensive SEO primer.

Wanna Write Kick Ass Copy? Here’s A Guide

May 16, 2016May 16, 2016 By JennHorowitz

JennHorowitz

Writing doesn't come naturally to everyone and even with all my wonderful - it's not arrogant if it's true, right? ;) -guides and advice, some people will never be able to master writing their own copy. However, that doesn't mean you shouldn't give it a try. If you can't afford…

Checklist To Create Higher Converting Pages

May 16, 2016May 16, 2016 By JennHorowitz

JennHorowitz

You’ve got a lot going on, right? Social media, content marketing, paid traffic, customer headaches, managing staff (or no staff and you are doing it all alone – which is worse?!) With so much going on, it makes sense that you may have neglected your website a little bit. Time…

Strategic Content Marketing

May 15, 2016May 15, 2016 By JennHorowitz

JennHorowitz

In an information obsessed society, one of the best ways to reach your prospective clients and compel them to do business with you is to create a strong content marketing strategy. There is so much content out there – much of it just useless “noise” so when designing your content…

This One Is Personal

May 14, 2016May 16, 2016 By JennHorowitz

JennHorowitz

I pour my heart and soul into my work, I get genuine satisfaction from helping others, from doing my best and in all honesty from besting myself. I am always looking to beat out my previous results. I always want to learn more and do more. I take pride in…

Essential Primer on Lead Nurturing (Read: Increase Sales By Following My Advice)

May 14, 2016May 15, 2016 By JennHorowitz

JennHorowitz

Lead Generation is more complex today than it has ever been. The buying cycle has changed, so has consumer behavior and consumer education. Generating traffic is more difficult and more expensive. At least once a day someone says to me “Can I really afford to compete? Can I get enough…

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