Brand Standards Template

May 29, 2016June 1, 2016 By JennHorowitz

JennHorowitz

So many are asking what should be included in a Brand Standards Guide, so I've created a template for you.  If you are small or just starting out, it may feel like overkill - but trust me, you will be so glad you have this info as you expand and…

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Must Have Info: Building Your Brand Identity

May 28, 2016May 30, 2016 By JennHorowitz

JennHorowitz

Let’s play a little game here.  I’m going to say a name and you are going to say the first thing that pops into your mind.  It’s OK, go ahead and say it out loud – anyone around you already knows you are crazy so it doesn’t matter.  :)  Once…

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Pinterest: Comprehensive Overview for Beginners

May 28, 2016May 28, 2016 By JennHorowitz

JennHorowitz

I've created a comprehensive overview for beginners, which includes brainstorming and some creative ideas.  This is pretty much a goldmine of great ideas, so dig in! For starters, Pinterest's About page tells us it is: A virtual pinboard — a place where you can create collections of things you love…

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What Clients Deserve

May 27, 2016 By JennHorowitz

JennHorowitz

I’ve been in the industry for a long time.  I’m talking the days of Inktomi and the Google Dance and back when Yahoo mattered (love Marissa Mayer, not taking a shot at her).  I’ve seen cloaked pages come and go (good riddance), I’ve watched sites taken down by Traffic Equalizer…

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Social SEO News Round-Up

May 24, 2016 By JennHorowitz

JennHorowitz

Here's a quick overview of the recent Social SEO Headlines: Twitter Gives Some Characters Back: Good news if you struggle with the 140 character count limit.  In the next week or two, Twitter will roll out a change in how they count characters!  They will no longer include the characters…

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Social Proof In Action

May 23, 2016May 23, 2016 By JennHorowitz

JennHorowitz

Social Proof, also know as Social Influence is a vitally important concept that plays a big role in the conversions that happen on your site – if you have implemented the proper elements. Social Proof/Influence boils down to people looking for cues on what to do, how to act or…

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12 Steps To Reducing Shopping Cart Abandonment

May 23, 2016 By JennHorowitz

JennHorowitz

68.63% – average documented online shopping cart abandonment rate (as of January 2016) Ouch. First step in fixing the problem?  Prevent cart abandonment before it takes places. These strategies are all proven highly effective in engaging shoppers and making them more likely to follow through with their purchase.  Review your…

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Tips To Sell More

May 23, 2016May 23, 2016 By JennHorowitz

JennHorowitz

When you think of making a sales call, do you cringe just a little? Not everyone is comfortable selling, in fact most people downright hate it and would rate themselves “very bad” at it.  As a business owner, you gotta do what you gotta do.  Asking for the sale is…

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What Is A Hashtag and How Does It Work?

May 23, 2016 By JennHorowitz

JennHorowitz

A hashtag is a word or an unspaced phrase prefixed with the number sign ("#"). Hashtags make it possible to group messages on a related topic, since one can search for the hashtag and get the set of messages that contain it. Hashtags are used on social media platforms and…

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How To Craft A Call to Action That Works

May 23, 2016 By JennHorowitz

JennHorowitz

You do the work to drive the traffic, you do the work to ensure people don’t bounce.  So now you have a captive audience.  So, how do you compel them to take action? In some cases, it’s as simple as asking.  People look for guidance and often will do exactly…

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