by JennHorowitz | Apr 13, 2020 | Branding, Content Marketing, Coronavirus, SEO, Social Media
“Did you unplug it and plug it back in?” Yes. I did. I always do. Yet it’s still the first thing we are asked when we call support. So, trust me, that occurred to me for 2020. Let’s just pull the plug and restart. The problem? I can’t find the plug....
by JennHorowitz | Apr 1, 2020 | Coronavirus, Personal
For Christmas I was given a recipe book and have been looking for recipes to fill in the empty spots. On Instagram I asked for you guys to share recipes and in turn I am going to share the recipe to my favorite Macaroni and Cheese. With everything going on in the...
by JennHorowitz | Mar 10, 2019 | Insights and Ramblings, Personal
I created this little site during a time of transition in my life. I sold my business, I ran the new entity that my business evolved into and then I walked away. I moved back home to Toronto and I separated from my husband. I was recovering from an illness that I...
by JennHorowitz | Mar 5, 2019 | Branding, Content Marketing, Entrepreneurs
Got Milk? OK, maybe not so relevant. But… Got a website? A social presence? Do you publish content? Speak at events, or on webinars or podcasts? Do you give interviews? Publish infographics or photos? Do you Blog? If you answered yes to even one of those questions,...
by JennHorowitz | Jan 5, 2017 | Branding, Storytelling
Developing Your Brand Story Brand stories run so much deeper than logos, color pallets and packaging. They run deeper than your company bio or even your mission statement. The truth is, your brand story is not what you think it is at all. It’s also more important...
by JennHorowitz | Jun 9, 2016 | Content Marketing, Copy writing
Why would I possibly suggest that headlines are actually hurting you, when I’ve written countless articles on how to design the perfect headline? Keep reading and you’ll soon discover exactly why AND what I think you should about it. It’s a lot of work to master the...
by JennHorowitz | Jun 6, 2016 | Blogging, Content Marketing
Why do some Blogs get tons of followers and comments and others just float in the cyber breeze, unbeknownst to all? There has to be a reason! There is – it’s strategy. As with all things digital marketing you get the best results when you have a smart and...
by JennHorowitz | Jun 3, 2016 | Entrepreneurs, Insights and Ramblings
This is for the entrepreneurs and business owners out there. I bet in at least some small ways this applies to everyone and to others it applies in a very big and real way. So read it. See what you get from it. Before I begin, I just want to say that I just turned...
by JennHorowitz | Jun 2, 2016 | Ecommerce, SEO
Check out my Slideshare presentation on Ecommerce SEO:
by JennHorowitz | Jun 2, 2016 | Content Marketing
If food is the way to a man’s heart, then content is the way to a potential consumer’s heart. It makes sense, right? Feed them what they want and they are yours. Consumers are hungry for information. The buying process has radically changed since all of this...