Here are my ramblings and thoughts as they relate to my career, my knowledge and my skills.
Don’t be fooled by my casual, “this is me, take me or leave me approach”. I’m kind of a big deal! 🙂 I’ve taken companies from zero to six figures. I’ve helped clients increase sales by 300% and triple conversion rates. I’ve designed and written landing pages that have converted at 67%. I am proud of these accomplishments and so many others.
Now, a brief look back in time…
Aside from “growing up” I was never really sure what I wanted to do. As a child, my heart was set on being happy whenever I finally grew up. That and to be able to wear makeup out. Once I checked those off the list, there was some soul searching to do.
I’m fairly clumsy, horrible at math, talkative and excel at all things creative. Hmm. No clear direction emerges from that. I knew I liked people and was always happy when I was helping others, so I went to school for social work but quickly moved on from there. I left Canada and moved to Southern California and got my first taste of the entrepreneurial life. It was good and I wanted more!
In a moment of self discovery, I found that I was able to string words together to create vivid images and evoke feelings. I also had a techie side, a side that wanted to explore this exploding internet. I wanted to contribute to it. I wanted to design and give people a home online to promote themselves.
Since then, I’ve spent 15 years marketing online. I’ve done SEO and Social Media, I’m a copy writer and I excel at split testing and conversion rate optimization. I’ve done web design. I’ve designed and implemented ad campaigns. I’ve gotten my hands dirty in it all. I’ve done Branding – building a brand and the story behind it allows me to use all of technical and creative skills. I am an architect of online business. I create growth strategies and successfully execute them.
I’m a recognized SEO expert (and not just by me and my family and friends) Blogger and Social Media Strategist. I’ve done the usual, speaking at conferences, written a book, and have been regularly published on the top industry Blogs and sites.
In the middle of my career I battled some debilitating pain and illness. I recovered from 4 surgeries to reclaim my health and my life. Once you’ve been sick, you gain a perspective that causes you to value different things. I wanted to redefine my identity. To be healthy Jenn. Be strong Jenn. To be “get shit done” Jenn.
Now what excites me is trailblazing. Taking my foundation of knowledge about marketing and the psychology behind it and using it to create innovative and exciting new campaigns.
I will admit, I am part nerd – I live and die by the data and love me a hot cup of tea and some major data analysis. But then I also love to kick my shoes off, cross my legs in my chair, put my hair up and let the creativity flow. Oddly, when in data analysis mode, I let my hair down. But when creativity strikes, I pull it up. I don’t want the distraction of my hair in my face. I get in a zone and just free flow with ideas, copy and graphics.
My focus is always on results based marketing. The data has to show measurable successes.
Throughout the years, I’ve become deeply immersed in generating leads and sales and creating growth for small to medium sized businesses. I spent about 14 years as Director of Marketing for EcomBuffet (also a co-owner of the company). In 2015 I was ready for a change and wanted additional resources on my team so EcomBuffet joined forces with igmktg. I spent almost a year with igmktg, guiding the strategy and vision for the company.
In my career, I have
- Written hundreds of Blogs and articles, featured in major industry sites
- Authored an SEO and marketing book, that sold thousands of copies online
- Charted and executed all in-house marketing campaigns, resulting in 67% conversion rates on lead generation pages
- Initiated strategic outlines for paid ads, social media and content creation
- Designed marketing strategies for clients
- Launched staff training program, increasing staff knowledge and effectiveness
- Defined brands, created brand standards guides resulting in increased brand awareness
- Pioneered small business training program offering mentoring in SEO and Social Media, adding new revenue stream to business and so much more
- Cultivated a team of motivated, inspired people – creating an atmosphere where we all learn, grow and care about our work and each other
- Mentored interns
- Built life long friendships
Recently, an unexpected change has created some opportunity for me to explore new options.
After running EcomBuffet and igmktg for over 15 years, I haven’t ever taken a step back and looked at what I want to do next.
I would still say “happy” rates top on my list but again I have the good fortune to be able to decide how to get to happy.
At this stage in my life and career, I am exploring all options and am open to a job with the right company. I am looking for something that makes me think “I just have to do that”. May be a job, may be founding another company. For now I am consulting with a select group of clients.
Update! That was written back in 2017 – a lifetime ago it seems. Since then I was lucky enough to experience some great projects – I worked with a couple plastic surgeons and medspas, I worked with an incubator on six really exciting startups. I consulted with an exciting nonprofit in the U.S. and helped them launch a new fundraiser campaign and also produced supporting collateral. I consulted with some educational institutes, a marketing agency and a handful of other projects. I fine-tuned Conversion Rate Optimization (CRO) skills and invested heavily in expanding my Data Insights, Branding and Content Marketing knowledge and skills.
It’s been an exciting couple years, with the highlight being able to watch myself grow and outperform my previous results. I’m also settled back home in Toronto, Canada.
So where am I now? I am consulting and managing marketing for a select group of clients – aligned with an agency that is doing some really cool things. I would refer to myself as Chief Digital Strategist, I am crafting solutions that are leading my clients into the future with a stronger foundation and with unprecedented ROI.
Please check out my latest report, Digital Marketing Trends.
For more information, please contact me at jenn @ jennhorowitz.com
- Speaking Engagements
- Consulting Work
- Copy Writing
- Conversion Optimization
- Lead Generation
- and more…