Senior Digital Marketing Strategist at GoTo Marketers. Woman. Digital Marketer. Daughter. Aunt. Godmom. Sister. Friend. Hockey Fan. Baseball Fan. Basketball Fan. Entrepreneur. Loyal. Dedicated. Results Driven. Relentlessly Curious. Lover of turtles, our oceans, and our planet. Supporter of women-owned & BIPOC-owned businesses. Supporter of small and local businesses. Data-Driven. Reader. Writer. Lover of words.
My passion for marketing comes from wanting to understand it all. I have a burning desire to understand who people are and why they do what they do. I question everything. I accumulate and assimilate knowledge and then use it to compel people to feel and do.
When I understand what they are afraid of and what they want and what motivates them, I am able to craft content that moves them towards their solution.
Every day I use words to paint pictures that consumers recognize themselves in. When consumers relate to the problem, feel heard and can clearly see the solution, conversions happen and I’ve done my job well.
- Marketing Strategy
- Social Media
- Content Marketing
- Social Ads
- Subscription marketing
- Customer Journey
- CPA/Affiliate Marketing
- Email Marketing
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The intersection of art & science is where marketing magic happens. That’s where you’ll find me!
Truth: “The best time to plant a tree was 20 years ago. The second best time is now.” – Chinese Proverb